We have collected the TOP techniques that can be used in landing pages to increase interest and conversion.
Gamification is the use of game content on a website in order to increase interest and, consequently, sales. It can be puzzles, rating system, quizzes, etc.;
A potential buyer will be interested in the process itself, which will increase the chance that he will purchase a product or service. Gamification can be implemented on any landing page, but you need to think through the concept and the game itself;
Illustration - photo is more important than text. Everything that can be illustrated should be drawn. Statistics have long proved that buyers read the text diagonally, and if there is a lot of text, they can leave the site altogether;
Parallax-scrolling - if you pour on the inside or a fellow, it will come in.
In the course of scrolling the page, the product image will also scroll. If everything is done correctly, then the effect will be worthwhile;
Simplicity - the simpler the site, the better it will convert. Nothing superfluous, no beautiful descriptions, promises or characteristics. Product, price, photo and buy button;
More CTA - why use one call to action when you can use two? This will give the visitor a false choice and increase the number of leads. When people have a choice, it always plays into your hands. Even if in fact this choice leads to a single link. You can choose one big gift or several small ones;
Heroic style - inclusion of popular super-heroes or heroes of popular movies and TV series in the landing page (Playing Colmar, Batman, etc.);
Focusing attention - we focus on the benefits of the product for the buyer.